We Were Doing Something We Cherished
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Nikita and i met on the primary day of college at India’s National Institute of Vogue Know-how. We have been from two completely different ends of the nation but we bonded right away.
We have been each finding out accessory design.
We had been all the time concerned with hair equipment however every part available in the market was both too expensive or didn’t present us with good options. So I purchased a glue gun and got some lace and fabric from my mother, and made something of my very own. I have not parted with my glue gun since. We began making more hair equipment for ourselves, and shortly our mates needed them too.
We determined to strive selling our accessories to a wider viewers in September 2011. We named our brand Pigtails and Ponys, and created a cute pig emblem to represent our distinctive and playful items. We went to a local flea market in Bangalore and put up a stall with round 60 headbands that we might made in our spare time. The headbands had been decorated with scrap supplies like fabric, lace, ribbons, yarn, coconut shell, paper and buttons. We had no clue what sort of response we’d get, so it was great to see that people were happy with our designs and our costs.
We decided to keep going to flea markets to promote our work, and more and more individuals started asking us how they might get in contact with us or where we could be promoting next. We created a Facebook Page as a solution to replace folks on our new items and where we could be establishing stalls to promote them. People began to contact us in regards to the things they wished us to make, and even place orders via Fb.
We expanded to make hair clips, rubber bands, extensions, comb clips and wreaths. In class we have been studying about design for everything from shoes and bags to furnishings and jewelry. Our programs gave us an opportunity to discover supplies and methods for our merchandise and in addition taught us learn how to integrate fashion into every little thing we did.
At the identical time, it was pretty hectic attempting to run a enterprise and do well in school. We did not have a life outdoors of either, however we didn’t care. We were doing something we cherished. Thankfully, our teachers and households lace wigs charlotte nc have been very supportive. Nikita and that i had too much to study to take Pigtails and Ponys from a pastime to a proper business, however one after the other, we tackled all our obstacles. Nikita and i obtained on really well and had a very symbiotic relationship, which was essential as we grew.
Being a small business began by college students, we relied on phrase of mouth and Facebook advertising to get new prospects. This turned out to be more than sufficient. With solely two of us making the accessories, we quickly had extra demand than supply. We also began to get attention from different companies and had local boutiques in Bangalore asking to sell our products.
Now we’re in quite a lot of retail locations and on-line stores. We additionally added on-line sales to our personal website. To sustain with demand, now we have hired three girls who’re from the area and had been previously unemployed housewives from a decrease earnings bracket. We plan to increase our workforce by collaborating with NGOs who help underprivileged girls and lace wigs charlotte nc give them a chance to be integrated into the society and to have a livelihood.
Having graduated this yr, I can now focus full-time on developing new designs and increasing our business. Nikita is at the moment pursuing different unbiased tasks, but Pigtails and Ponys continues to develop along with new designers and collaborations. This year, we’re trying so as to add a variety of pet accessories and couture, as well as bridal equipment and hair accessories for babies and toddlers.
In the future, I see Pigtails and Ponys growing past revenue and merchandise towards progress. We’re at the moment training a few uneducated ladies to offer them with skills and a stable earnings source. We’re looking ahead to working with just a few local NGOs to help prepare extra such ladies in the near future.
Nivedha Charles lives in Bangalore, India, and runs Pigtails and Ponys. Like their page on Fb.